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Customer Experience Architecture, Hands On

May 2017 Presentation
Bett Bollhoefer (GE Digital)

In this interactive session, participants redesign a system by interviewing a customer, creating a prototype, reviewing it with the group, and getting feedback.

Publisher:

Software Engineering Institute

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Abstract

Have you heard stories about how systems were designed in an ivory tower by someone who didn't understand the customer or the goal? Architecture is about the customer. How do you make sure that you are bringing value to the customer through your architecture? Use customer-centric design processes, often called contextual design or design thinking. In this highly interactive session, participants redesign a system by interviewing a customer, creating a prototype, reviewing it with the group, and getting feedback on the design. Using the methods taught in this session, you can create value for your customers through your architecture and become their hero, or at least not the person in the ivory tower who is ruining their lives. Participants will learn

  • methods of contextual design and design thinking and how they apply to the architecture of a software system
  • customer interviewing techniques to gain knowledge of the customer's functional and non-functional requirements
  • how to create a prototype of an architecture
  • how to give and receive constructive feedback on an architecture