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Get Management Attention and Transform Your Software: Communicating Architecture with Value Proposition Design

May 2017 Presentation
Thijmen de Gooijer (ASSA ABLOY Group)

Overcome lengthy backlogs and tight development budgets, and win over your stakeholders by talking about how to deliver customer value quickly and iteratively.


Software Engineering Institute



Getting the right attention and setting priorities for development projects can be hard, especially now that many product businesses try to adapt to a world of online services and new revenue targets. As an architect, you understand the value of all the tasks in your backlog, but a limited budget and deadlines force you to prioritize. Inspired by the Strategyzer books, we applied value proposition design to build transformation plans for some of ASSA ABLOY Scandinavia's software products. We profiled our customer's jobs and pain points and matched them to values enabled by our software products. Gaps between the stories of our customers and the functionality in our software helped us prioritize our backlog and build a plan that our sales and business colleagues could understand. Do you want to overcome lengthy backlogs and tight development budgets? Would you like to win over your stakeholders by delivering customer value quickly and iteratively? In this session, you'll learn how to use Strategyzer's value proposition design method to prioritize and communicate your development plan.