IBM and its clients are ushering in a new cognitive era. The IBM Watson IoT platform extends the power of cognitive computing to the billions of connected devices, sensors, and systems that comprise the IoT. Why? Because IoT is testing the limits of programmable computing, and a Cognitive IoT platform is how we will overcome those limits. It is how we will accomplish the transformational outcomes we know are both possible and necessary—from operational efficiency to customer experience to industry disruption.