As the size and complexity of software in embedded systems grow exponentially, software architecture becomes one of the key success factors in the Consumer Electronics (CE) industry. Our organization, Samsung Electronics, has applied the SEI Architecture Tradeoff Analysis Method (ATAM) and SEI Quality Attribute Workshop (QAW) for better software architecture for years. But, in the real competitive marketplace, the ATAM and QAW are relatively expensive tasks to perform. We tailored them in a light way and produced an additional ATAM report shaped in a single graph to figure out ATAM results at a glance comparing relatively long ATAM reports in plain text. This presentation will 1) Describe the tailored QAW and ATAM process at Samsung Electronics. 2) Introduce an additional ATAM report shaped in a single graph: we call it an "architecture curve." 3) Present case studies in applying the tailored ATAM and QAW.