The value of IT architecture is difficult to demonstrate. The right set of measurements and metrics is essential. Such measurements and metrics must be relevant and traceable to the business, and understandable to its stakeholders. They must also support decision making, and be meaningful to executives, managers, and practitioners. Establishing measurements and metrics is not easy or reliable. Many IT organizations fail on their first attempts. This presentation describes the use of definitions, models, and selection criteria for establishing a rational and manageable set of measurements and constituent metrics to demonstrate the value of IT architecture and support operational decision making as well as continuous improvement. Upon overcoming several challenges, dashboards and scorecards report the measurements and metrics for architecture maturity, governance vitality, and solution conformity. These communicate the value of IT at all levels.